Remembering The Why

yourwhyI have yet to hear that entrepreneurship is an easy road to take in life. If it were so easy, bankers, real estate lenders, and even family wouldn’t make things so difficult for you when you need some change (I meant that to have double meaning). Although starting a business can be easy like Sunday morning (depending on the state and type of business) maintaining and growing a business is definitely not a casual walk in the park.

Some days you get really pumped up, ready to take on the world with you cool ideas, and your ‘gonna be better than Facebook’ empire you’re building in your head; in that same moment, you feel frustrated with personal limitations and lack of resources (at least it seems that way). Those moments are the hardest and sometimes you want to throw in the towel. When you come to that point, it’s time to remember the why.

Why are you doing what you do? Why did you decide to create what you are trying to create? Why are you trying to help who you are trying to help? Before you signed your legal paperwork for whatever entity your business holds, there had to have been a why. Before you took that risk, and made that change you should’ve discovered your why. People are searching for authenticity in business dealings and aren’t hesitating to voice their opinion about your stuff, your why should probably go a little deeper than I want to get rich, and I can’t believe I’m saying this but more than just you want to get paid off your passions(although that’s a good start).

If your why doesn’t go deeper than get rich quick, it’s time to re-evaluate your foundation because it’s likely built on shaky sand.  I like the way EntreLeadership puts it:

Stop and decide what you are about before you get back to being about it. If not you will find yourself climbing to the top of the ladder only to find that it’s leaning against the wrong building.

I suggest starting with your personal mission statement first,  and writing one that makes you so proud it brings you to tears (another practice I read about), then write your business mission statement because it should line up to be a part of the puzzle to life fulfillment. Make sure to write it all down. Your mission statement written down helps bring clarification, and it also breathes life to your dreams and your vision; it positions you to set SMART goals. On days when you can’t see how to get from here to there, it’s also a great reference point to help you remember you why so you will keep forging ahead.

 

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